http://business.fit/Podcast/FIPod27.mp3 Podcast: Play in new window | Download As a follow up to the previous Fitness Insight podcast (on Internet Marketing & Social Media), the topic evolves into discussions about community events, local outreach and how marketing strategies have evolved with access to social media and the Internet. Although volunteering at events and handing out free gear to … Read more
http://business.fit/Podcast/FIPod23.mp3 Podcast: Play in new window | Download Most personal trainers do what they do because they LOVE helping people reach and achieve their health, fitness and/or performance goals. They build relationships with their clients based on hard work, trust and honesty. Of those three things, “honesty” is the usually the toughest one to stick to because the … Read more
When NBA player Shaun Livingston dislocated his patella tendon and tore three of the four major ligaments in his right knee whilst going up for a standard transition layup, his psyche, physical aptitude, and general mental approach to the game would be temporarily altered in the moment, and the foreseeable future. That was in the … Read more
http://business.fit/Podcast/FIPod22.mp3 Podcast: Play in new window | Download As personal trainers our livelihood depends on the relationships that we cultivate with our clients over time. Our clients mean a lot to us, both professionally and personally (in some instances), and the best trainers know who to find a balance between the two when it comes … Read more
image via: pixabay.com Protein powder often carries with it the intimidating stigma of being associated with CrossFit addicts, pricey gym membership, and muscle heads. But the fact is that, according to Women’s Health, “protein plays a big role in weight loss because it keeps dieters full and satisfied.” Of course, protein powders can also help … Read more
There are literally dozens (84, according to BodyBuilding.com) of exercises you can do to firm up your chest, but in reality, most of us only do one or two until we really get good at them. Many of these workouts are aerobic in nature, and many involve gym and home workout equipment, but overall, the key … Read more
The Power of Visualization I often ask people how many hours a week they train their body. Although I get a variety of responses, the answer is usually a number between 1 and 5 hours. I then ask, “How often do you train your mind?”, and get either a blank stare or a, “Huh?”. At … Read more
image via: pexels.com Belly Fat. We hate the way it looks, and we strike various strange poses in the mirror trying to pretend we don’t have as much of it as we do. No one asks for belly fat, and we all wish we had less of it but is belly fat really as harmful … Read more
Marketing is a fairly misunderstood concept for most personal trainers and fitness entrepreneurs, but essential to a successful business. This is a continuation of “Why Does Marketing Matter? – Part One”. Understanding the Demand When it comes to successfully selling personal training or fitness-based services, there needs to be a physical, mental, or emotional desire … Read more
Fitness Tip of the Day: Get mentally tough to get physical results. Get mentally tough to get physical results. When it comes to any fitness program designed to achieve a fitness goal (i.e., lose weight, decrease inches, or even gain muscle) things rarely go as planned. Unexpected challenges and obstacles get in the way of your … Read more