Marketing is a fairly misunderstood concept for most personal trainers and fitness entrepreneurs, but essential to a successful business. This is a continuation of "Why Does Marketing Matter? - Part One". Understanding the Demand When it comes to successfully selling personal training or … [Read More...]
When Should Youth Start Resistance Training?
We all know that parent who wastes no time in getting their 3 year old fitted for that sport: golf, soccer, tennis, or racing. Thanks to the likes of Tiger Woods, the Williams sisters, and let’s not forget those young Olympic athletes, in which the minimum age for participation in the youth events … [Read More...]
Wellness in the Workplace
When working a job over an extended period of time, one that follows a monotonous, desk-bound, movement-limited routine, people undergo a bodily evolution that leads to docility and depleted muscle retention. According to Dr. James A. Levine of the Mayo Clinic, sitting too much throughout a day has … [Read More...]
Fitness Tip of the Day #26
Fitness Tip of the Day: Do something (good for you) that scares you every single day! Looking at yourself in the mirror and making a commitment to changing your life is a scary thing to do ... regardless of what you want to accomplish. Whether you are looking to lose weight, gain muscle mass, get … [Read More...]
Lower Ab Workouts – Fact or Fiction?
Let's be honest ... we all have an obsession with abs (aka. "abdominal muscles") and lower ab workouts. In fact, scientists say the stomach is included as one of the top five traits humans are most attracted to (this list also includes a person's smile, eyes, breasts and hair). Regardless, this … [Read More...]
Food for Athletic Performance Before, During, and After
Athletes are always searching for ways to improve performance. Most athletic dietary goals are focused on preventing and controlling inflammation, reducing impact on joints, countering oxidative damage, and increasing energy. With so many supplements and drinks on the market, it makes you wonder if … [Read More...]