Fitness Insight Podcast | Rolling with the Punches (and Growing) Podcast: Play in new window | Download With over 50 years of experience in the fitness industry, Jamie Atlas (, Pharoah Kafele ( and Andrea Oh ( understand what it’s like to have to “roll with the punches” when it comes to adapting, growing, changing and making tough decisions to move ahead and succeed in … Read more

Fitness Insight Podcast | The Exercise vs. Nutrition Debate Podcast: Play in new window | Download It’s been a busy few weeks for the Fitness Insight “trio” of Jamie Atlas (, Pharoah Kafele ( and Andrea Oh (! Andrea came back from competing at the USAV Open Volleyball Tournament in Detroit, Pharoah just got back from Junior Nationals Physique Competition in Chicago … and Jamie … Read more

Fitness Insight Podcast | Understanding Physique Competitions Podcast: Play in new window | Download The sport of bodybuilding has evolved since the days of Arnold Schwarzenegger, Lou Ferrigno and Lee Haney to include more specialized categories including: bodybuilding and physique for men (and physique, fitness, figure, bodybuilding and bikini for women). Against popular belief it takes more than just exercise and nutrition … Read more

Wellness in the Workplace

When working a job over an extended period of time, one that follows a monotonous, desk-bound, movement-limited routine, people undergo a bodily evolution that leads to docility and depleted muscle retention. According to Dr. James A. Levine of the Mayo Clinic, sitting too much throughout a day has been linked to obesity, increases in blood … Read more

Why Does Marketing Matter? – Part Two

Marketing is a fairly misunderstood concept for most personal trainers and fitness entrepreneurs, but essential to a successful business. This is a continuation of “Why Does Marketing Matter? – Part One”. Understanding the Demand When it comes to successfully selling personal training or fitness-based services, there needs to be a physical, mental, or emotional desire … Read more

Fitness Insight Podcast | Planning for Presales Podcast: Play in new window | Download Starting up a new personal training business or fitness studio is typically frightening because it requires overhead costs (i.e., lease on physical location, utilities, staff and professional services) and significant efforts to presell memberships/packages to ensure the business will survive once it opens its doors. When it comes … Read more

Fitness Insight Podcast | Getting to Know James Lawrence (The “Iron Cowboy”) Podcast: Play in new window | Download For those of you who may not be aware of what an Ironman Triathlon is … GET READY TO BE SCHOOLED! This week the crew from the Fitness Insight podcast got a chance to sit down with James Lawrence (aka. the Iron Cowboy), an incredible and inspirational … Read more

Mentally Recovering from a Sports Injury

When NBA player Shaun Livingston dislocated his patella tendon and tore three of the four major ligaments in his right knee whilst going up for a standard transition layup, his psyche, physical aptitude, and general mental approach to the game would be temporarily altered in the moment, and the foreseeable future. That was in the … Read more

Fitness Insight Podcast | Internet Marketing & Social Media Podcast: Play in new window | Download It’s summer and this is traditionally a “down time” for most fitness clubs, personal trainers and specialty fitness studios. The months between May and September are where fitness businesses start to tighten their belts and need to find ways to get creative about marketing in an effort to simply … Read more