Marketing is a fairly misunderstood concept for most personal trainers and fitness entrepreneurs, but essential to a successful business. This is a continuation of "Why Does Marketing Matter? - Part One". Understanding the Demand When it comes to successfully selling personal training or … [Read More...]
Is Obesity Running in Your Genes?
Do you have that one friend that eats like an elephant but still looks like a stick? Why is it that some people keep gaining weight in spite of their vigorous efforts to control their diet? Is it possible that some people are more susceptible towards gaining weight than others? If two individuals … [Read More...]
Why Sitting Increases Pain and Injury Risks
Our ever increasingly indoor lifestyles are not just affecting our health-related behaviors, but also our physiological sensitivity to chronic pain, musculoskeletal injury risks, and muscle tissue structure. While an entire generation of people evolved into the "Information Age," so to did a … [Read More...]
Fitness Tip of the Day #26
Fitness Tip of the Day: Do something (good for you) that scares you every single day! Looking at yourself in the mirror and making a commitment to changing your life is a scary thing to do ... regardless of what you want to accomplish. Whether you are looking to lose weight, gain muscle mass, get s … [Read More...]
Lower Ab Workouts – Fact or Fiction?
Let's be honest ... we all have an obsession with abs (aka. "abdominal muscles") and lower ab workouts. In fact, scientists say the stomach is included as one of the top five traits humans are most attracted to (this list also includes a person's smile, eyes, breasts and hair). Regardless, this i … [Read More...]
Benefits of Drinking Water
How Much Water Should You be Drinking? You’ve probably been told, “Drink eight 8-ounce glasses of water a day.” This advice isn’t necessarily true. The recommended amount can vary depending on your age, gender, and whether or not you’re pregnant. A Dietary Reference Intake Report stated that men age … [Read More...]