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It’s summer and this is traditionally a “down time” for most fitness clubs, personal trainers and specialty fitness studios. The months between May and September are where fitness businesses start to tighten their belts and need to find ways to get creative about marketing in an effort to simply maintain their business. Internet marketing and social media, in recent years, have started to play an integral role in the overall marketing strategies of most successful companies … especially for personal trainers and small specialty studios.
For service-based businesses the internet provides a “storefront” and an insider’s look into the business 24/7 365 days of the year. In fact, consumers are now spending more time online researching before making any buying decisions. Regardless of whether a personal training business has a website or not … social media is a FREE tool that can create a presence and credibility to generate new business and referrals throughout the year.
In this week’s episode of the Fitness Insight podcast, Jamie Atlas (www.bonzabodies.com), Pharoah Kafele (www.puravidaclub.com) and Andrea Oh (www.todaysfitnesstrainer.com) share their thoughts and experiences over the years (before and after the explosion of the Internet) with internet marketing and social media and provide recommendations to personal trainers regarding how to leverage the social media outlets (i.e., Facebook, Twitter, Instagram, Pinterest, etc.) to build credibility and grow a personal training business.
To meet the cast of the Fitness Insight podcast, click here.
The Fitness Insight podcast is available on iTunes and can be accessed here.
Written by TodaysFitnessTrainer (firstname.lastname@example.org).