There are literally dozens (84, according to BodyBuilding.com) of exercises you can do to firm up your chest, but in reality, most of us only do one or two until we really get good at them. Many of these workouts are aerobic in nature, and many involve gym and home workout equipment, but overall, the key to building mass in your chest lies in doing a variety of exercises and sticking with them over time. It is also recommended that you swap exercises often and … [Read more...]
7 Back Exercises for Beginners
According to the American Chiropractic Association, around 31 million Americans experience lower back pain at one time in their lives. Moreover, back pain is also the most common reason for missed work. One-half of working Americans claim to have had back pain as a cause of work-related activities. Quick Navigation MY NECK, MY BACK (MUSCULAR-SKELETAL EDIT)THE 7 BEST BACK EXERCISES FOR BEGINNERSBACK EXERCISES KEEP YOU HEALTHY The human back is one of the most … [Read more...]
7 Surprising Health Benefits of Jackfruit
Ever heard of Jackfruit? Don’t worry. You are not alone. Unless you live south of the equator or in a climate that supports jungles, the chances are good that you might wonder if it is even a fruit. With a lizard-like, scaly skin, and the smell of a sweaty boy’s gym locker after the big game, this tropical fruit is about the same size as a large watermelon, and it looks more like an alien baby than something that is actually edible.However, according … [Read more...]
Why Does Marketing Matter? – Part Two
Marketing is a fairly misunderstood concept for most personal trainers and fitness entrepreneurs, but essential to a successful business. This is a continuation of "Why Does Marketing Matter? - Part One". Understanding the Demand When it comes to successfully selling personal training or fitness-based services, there needs to be a physical, mental, or emotional desire for what is being sold (i.e., positive health benefits, weight loss, strength gain, improved … [Read more...]
Why Does Marketing Matter? – Part One
Marketing, especially for someone who is passionate about fitness, biomechanics, and anatomy, is a foreign subject that can be really scary and intimidating. To keep it simple, marketing is everything you do to position your fitness (and nutrition) products and personal training services in front of potential clients. It’s an activity, involving a wide variety of actions and strategies that result in making products and services available that satisfy the needs and … [Read more...]
Marketing 101 for Personal Trainers
Personal trainers have (without a doubt) the best “feel good” job in the world, helping people feel better about themselves and empowering them every day. Unfortunately, the majority of personal trainers also struggle when it comes to making their business financially successful. Very few personal trainers (i.e., Bob Harper, Jillian Michaels, Chris Powell, Harley Pasternak) get the recognition they deserve and make whopping six-figure salaries. Most get into the … [Read more...]
Fitness Insight Podcast | Role Playing for Personal Trainers #2
Role Playing for Personal Trainers #2 Role play is an incredibly helpful tool for anyone who interacts with other people (which is essentially everyone, except for the hermit or person isolated on a desert island). Personal training is DEFINITELY a career where you are faced with questions that challenge your credibility and expertise with a client (or potential client). Whether you just finished your first personal training certification course or you're an … [Read more...]
Fitness Insight Podcast | From Personal Trainer to Personal Training Manager
From Personal Trainer to Personal Training Manager Personal Trainers work hard throughout their career to be successful and excel at helping their clients get results. Typically when this happens in a fitness club environment these personal trainers move up in the ranks (just like in any other company structure) into a management role. Unfortunately, the majority of them aren't prepared or ready for the change in roles or the new skills required to be a good … [Read more...]
Fitness Insight Podcast | Dealing with Incidents at the Club
Dealing with Incidents at the Club Personal trainers may spend hundreds (even thousands) of hours working towards getting their personal training certification and thousands of hours training clients in their careers. Unfortunately, nothing can truly prepare them for an incident where they are the first on the scene in an emergency situation. No matter how hard you study or how good you may be as a personal trainer, nothing can prepare you to respond when you are … [Read more...]
Fitness Insight Podcast | Role Playing for Personal Trainers #1
Role Playing for Personal Trainers #1 Personal trainers are typically "thrown to the wolves" when it comes to starting their career. They just finish a personal training certification or course and start working at a club ... but have little to no experience speaking with clients, dealing with issues outside of traditional exercise (i.e., health concerns, injuries, personality conflicts), answering personal questions or asking for the sale (and the sales skills … [Read more...]