Now that I’ve been a personal trainer for 12 years and coaching trainers for the past 18 months, I’m in a good position to pick up on things that new trainers struggle with. These are the kind of obstacles or issues that come up time and time again, and they stop people from getting what they really want from this amazing industry. Based on my own and my clients’ experiences, these are 6 steps to creating not only your dream business, but your dream lifestyle.
1. Be clear on why you’re here and what you want.
Here’s the thing: I want you to create the ultimate business, but above all, I want you to be happy – and one of the easiest ways to be happy is to work out what you want. During the first few years in the industry, just about every personal trainer takes WHATEVER work they can get. The elderly, kids, obese people, athletes, mums – you name it, they want it. It’s not until you work out EXACTLY who you want to work with that you’ll start living your dream life AND the success of your business will go through the roof. If you like working with the elderly, focus your attention on them. When I visit personal trainers’ websites, one of the most common mistakes I see is a bunch of words everywhere, not specific to anyone with no real call to action. Think about this, would you use the same words and market the same photos to women 40+ that you would to people in their 20s? No, because they want different things. Work out WHO you most enjoy working with and then target them.
2. Set your goals and break them down.
This is called ‘reverse engineering’ and I do it with all the guys in my mastermind group. Work out what you want and then start building it backwards. For example, if you want to have a business by the end of the year that runs without you, WHAT do you have to do in order to make that happen? Well, you need someone to handle the admin side of things, someone to do the marketing, someone to deal with sales and inductions, and a trainer so you can take yourself out of the day-to-day business. This isn’t all going to happen TODAY, but if you you know what your goals are, you can start working on them THIS WEEK. You don’t need to reinvent the wheel at all, you just have to apply your vision, skills and passion to a business model that is already working.
3. Feel the fear and do it anyway.
We’re all a little scared of uncertainty, the unknown. Everyone gets nervous; everyone gets a case of the butterflies. The key is that you learn to push forward despite that feeling. That feeling is a good thing, it means you’re being challenged and stepping outside your comfort zone – and if you want the dream business and the ultimate lifestyle, you’re going to have to step outside your comfort zone a bit. Not every moment of every day, but every now and then. The more often you do it, the quicker you’ll learn to become comfortable with the uncomfortable. One of the easiest ways to reduce the anxiety that comes with fear is to ask for help, don’t be afraid to ask!
4. You’re not alone.
Malcolm Gladwell once said you need to study or learn about something for 10,000 hours before you become any good at it. What if you learnt from someone who is a lot closer to mastering that business/lifestyle/life than you are? It’s a no brainer – you can fast track your business and career by learning from those who know more than you do and surrounding yourself with productive, passionate people. The most successful people in the health industry have all been invested in a coach and I dare say if you speak to them they are STILL being coached in some way.
5. Get productive.
After fear and self-doubt, this is the second biggest problem: productivity. The issue is that people confuse being “productive” with being “busy”. Here is the difference: “productive” work is work that is pushing you towards reaching your goals and the ultimate lifestyle – things such as sales and marketing. Being “busy” means spending time on ‘admin’, chores, Facebook rants, talking and things that aren’t putting $$$ in your pocket and back into your business. When you become ‘productive’ with things that actually matter, your bank balance will reflect that. That’s not to say things like admin aren’t important, but I’m hoping you’ll soon see the value in outsourcing it or spending less than 1 hour a day doing it.
6. Slowly but surely outsource.
Personally, this comes down to two things. 1) Spend more time doing what you love and less on what you don’t like. I didn’t become a trainer to respond to emails and update spreadsheets and do general admin. I become a trainer because I like working with people and seeing them get results. With that in mind I outsource anything I don’t want to do. 2) If someone can do it for a cheaper price than you can, it makes sense to employ them. For example, let’s say I’m worth $350 an hour. If I can get someone to do admin for $25 an hour for me, then it’s a no brainer. I know what you’re thinking, “that’s all good for you Blake, but I don’t have the money.” Everyone has to start somewhere, and here’s the thing: you don’t need to outsource your whole life straight away. You might look into getting someone to do 4 hours of admin for you a week. For $100, you can free up your life, and use that time to become more PRODUCTIVE by generating leads and converting sales.
The health and fitness industry is a BILLION dollar one, and we all have the amazing opportunity to earn a great income and live our dream lifestyles. Most of us just need some clarity on how to get there, but more importantly, feel the fear and do it anyway.
Celebrity trainer Blake Worrall-Thompson has been a Personal Trainer for 12 years, and now not only has his “6 Weeks to Sexy” and “6 Weeks to Shredded” fat loss programs, but also has his “6 Weeks to Success” program designed to show Personal Trainers exactly how to make 6 figures and live their dream lifestyle. For more information check out www.6weekstosuccess.com and www.wellbeingbyblake.com.